The Psychology of 'Fishing Man'
Does fishing reduce stress? Dr. Paul Quinnett, psychologist and author of several books on angling, certainly thinks so.
About Us
Discover Fishing BC is a province-wide initiative by the British Columbia Sport Fishing Steering Committee to increase participation in freshwater and saltwater fishing in BC.
Fishing is an important recreational and economic activity in British Columbia - about 600,000 licensed anglers spend over $1 billion on sport fishing in the province every year.
However, participation in recreational fishing here has declined by 15% over the past 20 years, due to a combination of social, demographic and environmental changes.
"Discover Fishing BC" is part of a 10-year angling marketing plan developed by the Sport Fishing Steering Committee to reverse the decline in recreational fishing, protect the economic benefit fishing brings to the province, and boost angling by 30% by 2017.
Many of the tactics we have developed in this marketing plan provide opportunities for government and non-government organizations to become involved. Read the Executive Summary of the plan at Go Fish BC or contact us.
Download our Annual Report 2007-2008.
Project Lead
Freshwater Fisheries Society of BC
The Freshwater Fisheries Society of BC was created in March of 2003 as an independent non-profit organization with a mandate to conserve and enhance the freshwater fish resources of British Columbia for the benefit of the public. The Society works in partnership with the provincial government to deliver fish stocking program and provide conservation fish culture services that support steelhead and sturgeon recovery programs.
The Society is also responsible for the promotion and marketing of freshwater fishing in the province. In 2007, we finalized a 10-year Angling Marketing Plan in partnership with the B.C. Ministry of Environment and non-government angling organizations; a dedicated staff has begun implementation.
The Society has three sources of funding: revenue from freshwater angler licence sales; revenue from the Ministry of Environment for conservation and restoration work; and revenue from partnership agreements and contracts with third parties.
Our Vision: The Best Freshwater Fisheries in North America. Go Fish BC
Project Partners
BC Fishing Resorts & Outfitters Association
The British Columbia Fishing Resorts and Outfitters Association represents the freshwater tourist fishing industry. It is an industry lobby group whose members are dedicated to providing a quality outdoor experience for their clients and to fostering an appreciation of the richness and sensitivity of the natural environment among all users.
BC Fishing Resorts and Outfitters Associations
Habitat Conservation Trust Fund
Discover Fishing BC recognizes the Habitat Conservation Trust Fund and anglers, hunters, trappers and guides who contribute to the fund, for making a significant financial contribution to support the Angling Market Development Plan. Without such support, this project would not have been possible. The Habitat Conservation Trust Fund invests the HCTF freshwater fishing licence surcharges back into fisheries projects such as stream restoration, spawning channel construction and public education across British Columbia.
Habitat Conservation Trust Fund
Fisheries and Oceans Canada
Fisheries and Oceans Canada is the lead federal government department responsible for developing and implementing policies and programs in support of Canada's economic, ecological and scientific interests in oceans and inland waters.
Fisheries and Oceans Canada
Ministry of Environment
The Ministry of Environment encourages environmental stewardship, provides environmental education opportunities, engages stakeholders and actively promotes the sustainable use of British Columbia's environmental resources.
Ministry of Environment
Ministry of Tourism, Sport and the Arts
The Ministry of Tourism, Sport and the Arts provides leadership to the tourism, sport and arts sectors, fostering job creation, business development, dynamic communities, and healthy, active lifestyles.
Ministry of Tourism, Sport and the Arts
Sport Fishing Institute of BC
The Sport Fishing Institute of British Columbia is a not-for-profit industry association that represents the wide range of business that provide support and services to the more than 300,000 Canadians and international visitors who enjoy saltwater sport fishing in British Columbia every year.
Sport Fishing Institute of BC
Tourism BC
Tourism British Columbia is recognized as a leader in tourism marketing and development, responsible for marketing the Super, Natural British Columbia® brand to the world. Visit hellobc.com for more information on things to do and places to stay in British Columbia.
Hello BC
